{"title":"Directional Signs","description":"\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan\u003eOur directional sign range runs from illuminated motel-style arrows and fairground-inspired light-up arrows to giant freestanding metal arrows built for outdoor events and large-scale installations. Each format is designed to do one thing well: point people in the right direction with enough visual authority that they actually follow it.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\u003cspan\u003eDirectional signs are easy to underestimate until you're at an event where they're absent, or in a building where they don't work. Goodwin \u0026amp; Goodwin makes directional signs in London for event organisers, hospitality venues, hotels, offices, and anyone running something at scale who needs people to find their way without asking. The right arrow, at the right scale, in the right position, is one of the most effective pieces of signage you can deploy.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\u003cspan\u003eOur light-up arrow signs — individually wired with vintage-style bulbs or LED illumination — are among our most distinctive products. Available as wall-mounted pieces or freestanding installations, they work equally well as functional wayfinding and as statement objects in a bar, restaurant, or event backdrop. The motel arrow variant in particular has become a signature piece for venues after a retro-American aesthetic that carries genuine craft rather than pastiche.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\u003cspan\u003eFor outdoor events and festivals, our giant metal directional arrows are built to be seen from a distance — fabricated in powder-coated steel, freestanding, and sized to hold their own against large crowds and open sites. Custom wording, custom colours, and custom mounting options are available across the full directional range.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\u003cspan\u003eHandmade in London. This way.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"giant-outdoor-arrow-for-events","title":"Giant Outdoor Arrow for Events","description":"\u003cp class=\"p1\"\u003eThe Giant Outdoor Arrow is the definitive event directional sign — a bold, 3D freestanding metal arrow built by hand in our London workshop and powder-coated for a durable, weather-resistant finish. Designed for festivals, food markets, exhibitions, corporate events, and fairs, these arrows guide visitors from a distance while creating a striking visual landmark that doubles as a photo opportunity.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAvailable in two sizes — a large format at 2.5m long and a compact version at 1.2m long — each arrow is freestanding and can be positioned anywhere on site without fixing to a wall or floor.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eStandard colours are black, white, and red, with custom RAL colours available. Vinyl branding and graphics can be added for an additional fee, making these arrows ideal for branded event wayfinding. Price shown is for the basic arrow without graphics.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdd your design\/branding\u003cbr\u003e\u003c\/strong\u003eFor an extra fee we can wrap the arrow with your design and branding using vinyl graphics. Please \u003ca href=\"mailto:sales@goodwinandgoodwin.com\" target=\"_blank\"\u003econtact us\u003c\/a\u003e for more information. Price shown is for a basic arrow without graphics.\u003c\/p\u003e","brand":"Goodwin \u0026 Goodwin","offers":[{"title":"Large \/ Black","offer_id":42370613117126,"sku":"GO-LA-0001","price":2003.76,"currency_code":"GBP","in_stock":true},{"title":"Large \/ White","offer_id":42370613149894,"sku":"GO-LA-0011","price":2003.76,"currency_code":"GBP","in_stock":true},{"title":"Large \/ Red","offer_id":42370613182662,"sku":"GO-LA-0021","price":2003.76,"currency_code":"GBP","in_stock":true},{"title":"Large \/ Custom Paint Colour","offer_id":42370613215430,"sku":"GO-LA-0031","price":2223.76,"currency_code":"GBP","in_stock":true},{"title":"Small \/ Black","offer_id":48011493867794,"sku":"GO-SM-0101","price":556.55,"currency_code":"GBP","in_stock":true},{"title":"Small \/ White","offer_id":48011493900562,"sku":"GO-SM-0111","price":556.55,"currency_code":"GBP","in_stock":true},{"title":"Small \/ Red","offer_id":48011493933330,"sku":"GO-SM-0121","price":556.55,"currency_code":"GBP","in_stock":true},{"title":"Small \/ Custom Paint Colour","offer_id":48011493966098,"sku":"GO-SM-0131","price":688.55,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3773\/files\/2giant_arrow2.jpg?v=1752138354"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0237\/3773\/collections\/directional-signs.png?v=1780270219","url":"https:\/\/shop.goodwinandgoodwin.com\/collections\/directional-signs.oembed","provider":"Goodwin \u0026 Goodwin London Sign Makers ","version":"1.0","type":"link"}