Infinity Mirrors
Goodwin & Goodwin's infinity mirror signs are handbuilt in our London workshop and available in A3, A2, and A1 sizes, in portrait or landscape orientation. The casing is black powder-coated metal, fitted with low-voltage RGB LEDs that cycle through a full spectrum of colours and animated effects via an included remote control. LED life is rated to 40,000 hours — this is a piece built for permanent display, not occasional use. Each sign is fully wall-mountable straight out of the box.
An infinity mirror sign works by placing a ring of LEDs between a standard mirror and a two-way mirror — the light bounces back and forth between the two surfaces, creating the optical illusion of a tunnel receding to a vanishing point. The effect is immediate and genuinely hard to look away from. It's one of the few pieces of signage that stops people regardless of what it says.
Customisation is where they come into their own for businesses. Your logo, wordmark, or any graphic can be applied as a precision-cut vinyl layer on the front mirror surface — the design appears to float within the infinite depth effect, illuminated from behind by whichever colour you've set. The result is brand display that no flat sign, lightbox, or neon alternative can produce. Agencies, studios, bars, restaurants, and retail spaces that want something genuinely arresting on their walls tend to gravitate here.
For events, brand activations, and large-scale installations, our infinity mirror hire unit is available for London and the surrounding area. It measures 140cm × 100cm, sits on its own wheeled castors so it can be repositioned during an event, and can be hired with or without a custom-printed logo or message on the face. Hire is available with a refundable damage deposit; delivery and collection within the M25, with wider coverage available on request.
Whether you're buying outright for a permanent interior installation or hiring for a one-off event, the effect is the same: a piece of signage that earns its space by being genuinely impossible to ignore.
Handmade in London. Depth without limits.
