3D Letters ›

Our range covers the full spectrum of dimensional lettering. Raised metal letters in brushed stainless steel, brass, copper, or powder-coated finishes suit professional and retail environments that want clean authority. Giant 3D metal letters and wireframe letters are scaled for events, festivals, and large-format installations where standard signage would disappear. Illuminated 3D letters — lit from within or with a halo effect — add a further dimension of drama, particularly effective for bars, restaurants, and statement interiors. Our Helvetica house number range brings the same precision to residential contexts — 3D digits in copper, brass, and chrome that transform a front door from functional to considered. Each number is individually crafted, precisely spaced, and finished to last for years against the elements. Three-dimensional letters occupy space in a way that flat signage simply cannot. They cast their own shadows, catch the light as it shifts through the day, and give a shopfront, reception, or interior wall a sense of depth and permanence that commands attention. Goodwin & Goodwin's 3D letters are precision-engineered and handfinished in London — built to be looked at closely as well as from a distance. Whether you need a single initial above a reception desk or a full-word installation across a building facade, we work to your specification from the first sketch to final fixings. Custom typefaces, custom dimensions, custom finishes — 3D lettering done properly, by the people who make it every day. Handmade in London. Letters with depth.

A Boards ›

Our A-frame range is broad because no two businesses are the same. Painted timber A-boards suit the warm, handcrafted aesthetic of a deli, florist, or neighbourhood café. Chrome, brass, and copper mirror acrylic A-frames bring a premium, contemporary finish to boutiques, salons, and upmarket hospitality venues. Our signature rocking A-board — a design unique to Goodwin & Goodwin — uses a pendulum-weighted base to sway gently in the breeze, drawing the eye more effectively than any static board. For businesses that change their message daily, cinema-letter boards and swinging panel metal frames offer the flexibility to update without repainting. The A-frame is one of the most proven formats in retail and hospitality signage — freestanding, double-sided, and positioned exactly where the customer is: on the pavement, at the entrance, or at the point of decision. Goodwin & Goodwin's A-frame signs are handcrafted in London for independent businesses that want the format done properly, in a finish that reflects the quality of what's inside. Every A-frame we make is built for street use — weather-resistant materials and finishes designed to hold up through the British seasons without losing their edge. Each is made to order in your preferred size, with custom panel wording, chalkboard surfaces, or printed inserts depending on the format. A-frame signs are also available with planter bases for venues that want to combine signage with a street-level display. Whether you're replacing a tired board or outfitting a new opening, we'll help you find the right A-frame for your frontage, your brand, and your street. Handmade in London. Standing your ground.

Acrylic Light Letters ›

Acrylic Signs ›

Lightweight, durable, and available in an extensive range of colours and finishes, acrylic is one of the most flexible materials in our workshop. If you have a vision for your signage, we have the material and the skill to bring it to life. Our mirror acrylic signs are among our most popular — available in gold, silver, copper, rose gold, and chrome finishes, they catch the light in a way that makes any space feel considered and complete. Whether used as reception signs, wall lettering, A-board panels, or decorative home pieces, mirror acrylic brings a premium feel without the weight or cost of solid metal. Acrylic signs offer a versatility that few other materials can match — crisp edges, vivid finishes, and a contemporary look that works equally well in a modern office, a boutique shop, or a beautifully designed home. Goodwin & Goodwin's acrylic signs are precision laser-cut and handfinished in London, giving you the clean, professional result you'd expect from a specialist sign maker. For a more understated look, frosted and clear acrylic signs deliver a sleek, minimal aesthetic that suits everything from salon interiors to contemporary retail displays. All our acrylic signs can be made to your exact wording, size, and specification — cut to shape, layered for depth, or mounted proud of the wall for a three-dimensional effect. Handmade in London. Precisely yours.

Chalkboard Signs ›

Our chalkboard sign range spans wall-mounted menu boards in painted timber and metal frames, freestanding chalkboard A-boards for pavement use, and branded chalk board menus designed for counter and table display. Each is made to order in your preferred dimensions, with a smooth, high-quality chalk surface that takes liquid chalk markers as well as traditional chalk and wipes clean without ghosting. There's something a printed sign can't do that a chalkboard does effortlessly: change. The daily special, the seasonal menu, the welcome message, the quote of the week — a well-placed chalkboard gives a business the freedom to communicate in real time, in their own handwriting, in a way that feels genuinely personal. Goodwin & Goodwin handcrafts chalkboard signs in London for cafés, restaurants, pubs, and retailers who understand the value of that. The chalkboard aesthetic has endured because it signals something — warmth, craft, attentiveness. A handwritten menu board behind a café counter tells customers the food is made fresh, the people behind it care, and the place has personality. That's a lot of work for a piece of painted timber, and it only works when the board itself is well made. Ours are. Frames are available in painted timber, natural wood, and powder-coated metal — each finished to the same standard as our wider sign range, so a chalkboard sits comfortably alongside any other signage in the space. Custom sizes, custom frame colours, and logo or wording applied directly to the frame are all available to order. Handmade in London. Write it yourself.

Cinema Light Boxes ›

Concrete Letters ›

Concrete letters are well-suited to interior design contexts: shelf displays, reception features, restaurant table numbers, retail merchandising, and residential interiors where the brief calls for something genuinely different from the usual acrylic or timber options. They're equally effective as props for photography and event backdrops, where material authenticity matters on camera. Concrete letters occupy a material territory that very few sign makers work in — heavy, tactile, architectural, and completely at odds with the lightweight decorated surfaces that dominate most interiors. That contrast is the point. A concrete letter on a shelf or mounted on a wall brings an immediate sense of mass and materiality that changes the character of the space around it. Goodwin & Goodwin's concrete letters are cast and finished in our London workshop, available as individual characters or combined to spell words, names, and phrases. The surface finish ranges from raw poured concrete — with its natural variation, occasional air pockets, and uneven tone — to smoothed and sealed versions for a cleaner, more considered aesthetic. Pigmented concrete variants are also available for projects where colour matters as much as material. Because they're cast rather than cut, concrete letters can be made in custom sizes and shapes that other materials don't accommodate as naturally. Bring us your brief and we'll advise on what's achievable. Handmade in London. Poured and finished by hand.

Directional Signs ›

Our directional sign range runs from illuminated motel-style arrows and fairground-inspired light-up arrows to giant freestanding metal arrows built for outdoor events and large-scale installations. Each format is designed to do one thing well: point people in the right direction with enough visual authority that they actually follow it. Directional signs are easy to underestimate until you're at an event where they're absent, or in a building where they don't work. Goodwin & Goodwin makes directional signs in London for event organisers, hospitality venues, hotels, offices, and anyone running something at scale who needs people to find their way without asking. The right arrow, at the right scale, in the right position, is one of the most effective pieces of signage you can deploy. Our light-up arrow signs — individually wired with vintage-style bulbs or LED illumination — are among our most distinctive products. Available as wall-mounted pieces or freestanding installations, they work equally well as functional wayfinding and as statement objects in a bar, restaurant, or event backdrop. The motel arrow variant in particular has become a signature piece for venues after a retro-American aesthetic that carries genuine craft rather than pastiche. For outdoor events and festivals, our giant metal directional arrows are built to be seen from a distance — fabricated in powder-coated steel, freestanding, and sized to hold their own against large crowds and open sites. Custom wording, custom colours, and custom mounting options are available across the full directional range. Handmade in London. This way.

Door Signs ›

Our range covers the full spectrum of interior door signage. Laser-cut metal door signs in brushed stainless steel, brass, and copper bring a quiet authority to professional environments — clean lines, precise lettering, finished to last. Mirror acrylic door signs in gold, silver, and chrome offer the same premium feel at a lighter weight, with a reflective quality that catches the light in any corridor. Frosted and clear acrylic options suit minimal or contemporary interiors where restraint is the brief. A door sign is one of the smallest things in a building and one of the most looked-at. It's the last thing a visitor reads before they enter a room and the first thing that tells them whether the space they're about to enter takes itself seriously. Goodwin & Goodwin's door signs are handcrafted in London for offices, hotels, clinics, salons, and homes that want even the small details to be done properly. Every door sign we make is produced to your exact wording, your chosen typeface, and your preferred fixing method — wall-mounted flush, stand-off mounted proud of the surface, or adhesive-backed for installations where drilling isn't an option. Toilet and facility signs, room number plates, meeting room signs, and private residence door plaques are all made to the same standard, so a consistent system across an entire building is straightforward to achieve. Whether you need a single sign for a home study or a full suite for a commercial fit-out, we work to your specification from brief to installation. A well-made door sign is a small investment that improves every room it identifies. Handmade in London. Every door considered.

Eco Signs ›

Eco signs take a fundamentally different approach to the question of what a sign can be made from. Where most signage starts with metal, acrylic, or timber, Goodwin & Goodwin's eco sign range starts with living and natural materials — preserved moss, reclaimed wood, and biodegradable substrates — and builds from there. The result is a category of sign that looks and feels genuinely unlike anything else we make. Our moss letter signs are among the most distinctive pieces in the entire range. Individual characters and words are hand-filled with preserved flat moss and bun moss, creating a lush, textural surface that brings the outside in — no watering, no maintenance, no fading. Moss signs work as wall-mounted decorative statements in homes, studios, restaurants, and retail spaces where the brief calls for something organic and contemporary. Each one is made to order, in any wording, in our London workshop. Our Eco Bug House Letters take a different but equally considered approach. Each letter doubles as a habitat for insects and garden wildlife — the structure of the letter itself is designed to provide shelter, making these a genuinely functional piece of eco-friendly signage for outdoor gardens, schools, nature centres, and any business that wants its branding to do something useful in the world. They're designed for outdoor use and made from sustainably sourced materials. Both ranges are well-suited to businesses with an environmental or sustainability story to tell, as well as to homeowners, schools, and organisations looking for signage that reflects a commitment to the natural world. They're also simply beautiful objects — which is reason enough to choose them. Handmade in London. Good for the planet, good to look at.

Event Signs ›

Our event sign range covers the full spread of what a well-produced event needs, from large-format statement pieces to functional directional signage. Giant light-up letters — available in sizes from 3ft to 5ft — are the centrepiece of wedding dancefloors, festival stages, and brand activations. LOVE signs, giant wireframe metal letters, and oversized illuminated arrows are available to hire or buy outright, depending on whether you need them once or again and again. For events that require wayfinding, our printed and metal directional signs handle the practical side without sacrificing the aesthetic. Events are unforgiving environments for signage. Things need to go up fast, look right in photographs, hold up through a long evening, and come down cleanly. Our event pieces are engineered with that reality in mind — robust fixings, transport-friendly construction, and finishes that photograph well under both natural and artificial light. Goodwin & Goodwin has been making and supplying event signage to London's events and wedding industry for years, and that experience shows in how we build. Every piece is handcrafted in our London workshop — whether it's heading to a marquee in the home counties, a rooftop venue in the city, or a festival site anywhere in the UK. For brand activations, corporate events, and experiential installations, we also produce bespoke event signage to specification — custom dimensions, brand colours, proprietary typefaces, and finishes that match your identity. One piece or a full suite; a single event or an ongoing hire relationship. Handmade in London. Made for the moment.

Featured Signs ›

Every sign in this collection has earned its place. Goodwin & Goodwin's featured signs are the pieces our customers return to again and again — the designs that consistently draw attention, spark conversations, and look exactly right in the spaces they were made for. If you're not sure where to start, start here. The range spans our most celebrated work across every material and category: real glass neon channel letters that bring genuine vintage atmosphere to any room, mirror acrylic signs that catch the light with quiet elegance, handcrafted wooden A-boards built for daily use on busy London streets, and illuminated LED letters that stop people in their tracks. These aren't our newest products — they're our best. Featured signs make an ideal choice when you want something with a proven track record. Whether you're furnishing a new bar, fitting out a restaurant, updating a shopfront, or looking for a statement piece for your home, these are the signs we'd point you to first. Each one is still made to order in our London workshop — same bespoke process, same attention to detail, same craftsmanship that defines everything we produce. Browse the collection, and if something catches your eye in a different size, finish, or wording, just ask. That's the advantage of working with a sign maker rather than a retailer. Handmade in London. Chosen for a reason.

G&G Merchandise ›

Giant Letters ›

Our giant letter range covers several distinct formats. Giant 3D metal letters — fabricated in powder-coated steel and available in any typeface — are the workhorse of the range: robust, freestanding, and built for repeated use across events, festivals, and permanent large-format installations. Giant wireframe letters offer a more open, architectural quality, allowing light to pass through and making them particularly effective in both interior and exterior settings. For illuminated impact, our giant light-up letters — individually fitted with vintage-style Edison bulbs — are among the most photographed pieces we produce: warm, three-dimensional, and impossible to ignore. Scale changes everything. A letter that reads as decorative at 12 inches becomes a statement at 4 feet — something that anchors an entire room, dominates a stage backdrop, or stops a crowd in its tracks across an open field. Goodwin & Goodwin's giant letters are handcrafted in London for events, venues, and installations where the brief demands presence at a distance. LOVE signs, giant initial letters, and oversized word installations are all available to hire or purchase outright. Hire is the practical choice for one-off events and weddings; outright purchase makes sense for venues, brands, and event hire companies who will use the same pieces again and again. We produce both with the same level of craft — the hire pieces are built to travel and set up quickly without losing their finish. Custom sizing, custom typefaces, and custom finishes are available across the entire giant letters range. If you're working to specific dimensions — a stage with a fixed backdrop width, an arch that needs to clear a certain height — bring us the measurements and we'll work to them. Giant letters are one of the things we make most often, and the experience shows in how they're built. Handmade in London. Go large.

Giant Outdoor Arrows ›

Gift Ideas ›

Everything we make can be personalised. If you have a specific idea — a phrase, a font, a size, a finish — we can build it. That's the point of working with a bespoke maker. A sign made by hand, to order, in London — with a name, a date, a phrase, or a piece of typography chosen specifically for the person receiving it — is a different category of gift entirely from anything you'd find in a shop. Goodwin & Goodwin's gift range spans personalised neon signs, illuminated letter sets, custom wooden signs, and mirror acrylic pieces, all made to order from our London workshop. Personalised neon signs are among our most popular gift choices — a name, a word, a short phrase rendered in hand-bent glass neon that plugs in straight out of the box. Light-up marquee letters can be arranged to spell any name or word; individual bulb letter sets make for an endlessly reconfigurable gift that earns its place on a shelf long after the occasion has passed. For something more permanent, custom wooden signs with a name, a place, or a meaningful date are a classic that never dates. Mirror acrylic pieces — in gold, rose gold, silver, and copper — make elegant wall gifts with a premium feel at a price point that reflects craftsmanship rather than brand markup. For weddings, housewarmings, birthdays, and anniversaries, our gift range is wide enough to find something that genuinely suits the person and the occasion. Handmade in London. Worth giving.

Hanging Signs ›

Designed to be read from both sides, our double-sided hanging signs are built for exterior bracket mounting and made to withstand the elements without losing their finish. Each sign is made to order — your name, your logo, your wording — in the material and style that suits your brand. A well-placed hanging sign does more than display a name — it signals character, quality, and permanence. Goodwin & Goodwin's hanging signs are handcrafted in London for businesses that want to make a strong first impression, whether that's a boutique retailer, an independent café, a hair salon, or a traditional pub. From painted wooden hanging signs with a classic hand-crafted feel to sleek metal and acrylic designs with a more contemporary edge, we have options to suit every type of business and every kind of street. Custom shapes, bespoke sizing, and a choice of fixings mean the finished sign fits your space exactly. Hanging signs have been the mark of a serious business for centuries. If you want yours to reflect the same care and quality that goes into everything else you do, we're the sign makers to call. Handmade in London. Hung with pride.

House Numbers ›

Our house number range covers the materials that work best in an exterior residential context. Solid brass, copper, and chrome numbers from our 3D Helvetica range bring a precision and weight that mass-produced alternatives can't replicate — each digit individually finished, correctly spaced, and fixed to last. For a more minimal contemporary look, brushed stainless steel and powder-coated black are perennial favourites. Acrylic options offer vivid colour and a sleeker profile for modern properties. A house number is the most frequently-seen sign your property will ever have — read by every visitor, delivery driver, and passer-by who needs to locate you. Most are an afterthought. Ours are not. Goodwin & Goodwin handcrafts house numbers in London for homeowners who want the first thing people notice about their property to reflect the care they've put into everything else. Size, font, and finish are all made to order. Whether you want a single-digit flat number or a full address plate with name and number combined, we produce it to your exact specification. Appropriate for brick, render, timber, and stone — we advise on fixings and provide templates so the installation is as straightforward as the sign itself is good-looking. A well-chosen house number is a small upgrade that makes a disproportionate difference to how a property is perceived. If you're going to bother, it's worth doing properly. Handmade in London. Your number, done properly.