Collections
Projecting Signs ›
The shape, size, material, and finish are all made to order. Whether you want a traditional hanging pub sign, a clean metal blade sign for a boutique, or an illuminated projecting lightbox for a restaurant entrance, we’ll design and build it to suit your exact frontage and brand. Every projecting sign we make is built for exterior use — engineered to withstand the British climate and maintain its finish through wind, rain, and UV without constant maintenance. Double-sided by default, with mounting systems designed for the specific wall or fascia type your premises has. A projecting sign works harder than any flat wall panel. Mounted perpendicular to the building — which is why they’re also called perpendicular signs or arm signs — they’re visible from both directions along a street, catching the eye of pedestrians before they’re close enough to read anything else. For businesses on busy high streets, in arcades, or on corners, it’s often the most effective single piece of signage you can invest in. Goodwin & Goodwin handcrafts projecting signs in London for retailers, hospitality businesses, salons, and offices that want something well-made and distinctly their own. Our range spans double-sided hanging signs in painted timber, metal blade signs in brushed or powder-coated finishes, illuminated lightbox projecting signs for visibility at night, and bespoke bracket-mounted pieces built to specification. Also known as gallows signs or swing signs in the trade, they’re a format with centuries of history — we make them with the same care that history deserves. We fabricate the sign and the bracket as a coordinated unit — there’s no off-the-shelf fixing that doesn’t quite fit. Handmade in London. Seen from both sides.
Pub Signs ›
Our pub sign range covers the full spectrum of what a well-run venue might need. Painted timber A-boards and chalkboard pavement signs handle the daily specials and promotions at street level. Hanging pub signs in solid oak, aged copper, brushed brass, or powder-coated steel suit exterior fascias, projecting brackets, and interior bar displays. For sharper, contemporary work, our laser-cut metal and acrylic letters deliver crisp results — and our wooden wall signs and plaques work as well in a gastropub refurb as they do in a traditional snug. A pub's character is written in its details. The sign above the door, the board on the pavement, the lettering behind the bar — each one signals the kind of place you're walking into. The best pub signage is legible, characterful, and built to last: it doesn't try too hard, but it's always present. Goodwin & Goodwin has been making signs for London's hospitality trade for years, and the demands of pub and bar environments have shaped how we build. Everything is handcrafted in our London workshop — made to order, not taken from a shelf — with materials and finishes chosen to hold up in busy, outdoor-facing, often damp conditions. Whether you're outfitting a new opening, refreshing an existing venue, or commissioning a single statement piece for a private bar, we work directly with publicans, breweries, and interior designers to get the brief right. Custom sizes, house fonts, logo integration, and period-appropriate styling are all part of the service. Handmade in London. Your round.
Restaurant Menu Boards & Signs ›
From handwritten daily specials to bold illuminated menus that anchor an entire dining room, the right menu board does more than display your food — it sets the tone for the whole experience. Goodwin & Goodwin's restaurant menu boards and signs are designed and handcrafted in London for cafés, restaurants, pubs, and hospitality venues that take their interiors as seriously as their kitchens.
Restaurant Signs ›
Our restaurant sign range covers the full suite. For the exterior: painted timber or mirror acrylic A-boards, projecting hanging signs, illuminated fascia lettering, and pavement signs in every finish from rustic to contemporary. For the interior: cinema-letter lightboxes and chalkboard menu boards for daily flexibility; neon and bulb letter signs for atmosphere and social presence; custom wooden and metal wall signs for permanent brand statements. For the table: hand-crafted menu cases, table number signs, and reservation boards that hold the same standard as everything else in the room. A restaurant's signage has to work at every scale — from the A-board on the pavement that pulls people in off the street, to the menu board behind the counter, to the neon or lightbox that anchors the room's atmosphere, to the table numbers and menu cases that complete the experience at the table. Goodwin & Goodwin handcrafts restaurant signs in London for independent venues that want every one of those touchpoints to feel considered. Restaurant interiors are photographed constantly — by customers, by press, by the venue itself. Signage that photographs well and wears well over time is worth specifying carefully. We make signs that look as good on a phone screen at midnight as they do in person on a Tuesday lunchtime, because the materials and craft are genuine rather than decorative. Whether you're fitting out a new restaurant from scratch or upgrading specific elements of an existing interior, we work at any scale — a single piece or a complete package. Bring us the brief and we'll tell you what's achievable and what will last. Handmade in London. The full sitting.
Sale ›
Reduced prices on a selection of Goodwin & Goodwin signs — the same handcrafted quality, made in our London workshop, at a lower price point. Whether you're furnishing a new space on a tighter budget or simply spotted something you've been waiting to pick up, the sale is a good place to start. Stock changes regularly and quantities are limited — once a piece is gone, it's gone. Everything listed here is available for immediate dispatch, so there's no lead time to account for. Browse the full selection and move quickly on anything that catches your eye. Handmade in London. Good signs, better prices.
Shop Signs ›
Our shop sign range covers every format a retail or hospitality business might need for its exterior. A-board pavement signs in timber, metal, and mirror acrylic for the frontage. Projecting blade signs and hanging signs for visibility along the street. Fascia signs and flat wall panels for the building itself. Illuminated lightbox signs for after-dark presence. Each is made to order — your name, your wording, your finish — with no off-the-shelf compromise. Materials and finishes span the full range of what we make: painted and natural timber for a warm, crafted feel; brushed stainless steel, brass, and copper for a premium contemporary edge; powder-coated metal for durability on a budget; mirror acrylic in gold, silver, and chrome for a high-impact finish without the weight of solid metal. Whatever your aesthetic, we'll match it. A shop sign is the first thing a customer judges you by, and the last thing most businesses think carefully about. The right sign doesn't shout — it confirms. It tells people that the business behind it is worth their time. Goodwin & Goodwin handcrafts shop signs in London for independent retailers, cafés, restaurants, salons, and studios that understand the difference a well-made sign makes before anyone steps inside. Many of our clients come to us for a single piece — a new A-board, a replacement fascia sign — and return for a complete exterior package. We're well placed to design and produce a coordinated suite of shop signs that works as a system: consistent in material, finish, and typeface across every surface your customers see. Handmade in London. Open for business.
Signs & Lights ›
Our signs and lights range brings together the full breadth of Goodwin & Goodwin's illuminated output — from Edison bulb signs and neon channel letters to LED-lit metal signs and custom light installations built entirely to specification. Whether the brief calls for a warm, vintage-style glow or a crisp, contemporary lit edge, there's a format here that delivers it. Illuminated signage changes the character of a space in a way that unlit signs simply can't. After dark, a well-chosen light sign doesn't just display information — it defines atmosphere, creates focal points, and tells people something about the kind of place they're in. That quality is worth getting right, and it starts with the choice of light source. The warm filament glow of an Edison bulb creates a fundamentally different atmosphere from the sharp, even output of a modern LED panel. Knowing which one the space needs is the first decision. Goodwin & Goodwin's signs and lights are designed and handcrafted in London for bars, restaurants, retail spaces, event venues, and private interiors where the quality of light matters as much as the sign itself. Each piece is made to order — your wording, your format, your finish, your dimensions — with no off-the-shelf compromise on the result. From a single illuminated letter for a bedroom to a full bespoke light installation for a commercial fit-out, the process is the same: brief, design, build, deliver. The range includes bulb letter signs, neon signs, LED signs, infinity mirror signs, light boxes, and custom illuminated installations across all materials. If you have a brief that doesn't fit neatly into any single category, this is the right place to start. Bring us the idea and we'll tell you how to make it glow. Handmade in London. Every sign lit.
Vintage Letters ›
Our vintage letter range spans enamel-look painted letters on steel, distressed timber channel letters, aged mirror and antiqued gold acrylic, and individual circus-style or fairground letters in hand-painted timber. Each is designed to carry the aesthetic weight of a genuine vintage piece without the fragility or inconsistency of actual antiques. Where patina matters, we build it in deliberately — not as a shortcut, but as a craft decision. Vintage letters carry the accumulated character of the forms they reference — the bold painted enamel of British railway stations, the gilded glass of Victorian shopfronts, the hand-stencilled timber of fairground booths. Goodwin & Goodwin's vintage letter range is made for people who understand that distinction, and want their signage to feel like it has a story rather than simply a date of manufacture. Vintage letters work well individually or combined to spell names, words, and phrases. They're popular for bar and restaurant interiors, wedding and event backdrops, photography studios, and domestic feature walls where period character is part of the brief. Mix materials and finishes to build up a display that reads as genuinely curated rather than ordered from a single source. Every letter is made to order — specific characters, specific sizes, specific finishes. If you have a reference image or a mood board, bring it to us. Vintage style is our territory. Handmade in London. Old soul, new craft.
Wayfinding Signs ›
We work in metal, acrylic, and wood, so whether your space calls for brushed stainless steel door signs, mirror acrylic room numbers, or painted timber arrows, we can produce a cohesive set that feels designed rather than assembled from off-the-shelf parts. For outdoor events and festivals, our giant metal arrows provide bold, large-format directional signage that's visible from a distance. Our wayfinding range covers the full suite of interior and exterior directional signage: room and door signs, directional arrows, floor directories, building entrance signs, and toilet and facility signs. Each piece is made to your specification — consistent in style, material, and finish across an entire building or site. Good wayfinding signage does its job invisibly — people find where they're going without having to think about it. Goodwin & Goodwin designs and handcrafts wayfinding signs in London for offices, hotels, restaurants, retail spaces, and events, combining clear visual communication with the quality of finish you'd expect from a specialist sign maker. A well-considered wayfinding system reflects well on the business behind it. It tells visitors they're somewhere that takes the details seriously — and that impression starts the moment they walk through the door. Handmade in London. Every direction covered.
Wooden Signs ›
Our wooden sign range spans everything from vintage-style slatted boards and painted timber signs to changeable A-board pavement signs built for daily use. Each piece is made to order, which means you get exactly the wording, finish, and size you need — no off-the-shelf compromises. Custom wooden signs make for memorable personal touches too. Personalised wooden signs are a popular choice for weddings, home interiors, nurseries, and gifts — a name, a date, a favourite phrase, cut and finished by hand in our London workshop. There's a warmth to a well-made wooden sign that no other material can replicate. Goodwin & Goodwin's handcrafted wooden signs are designed and made in London, combining traditional craftsmanship with considered design to create pieces that feel genuinely special — whether they're displayed in a home, a pub, a restaurant, or a shopfront. Wood is a naturally versatile material, and our range reflects that. From rustic reclaimed-look finishes to clean, contemporary painted timber, there's a style to suit every interior and every brand. If you're after a bespoke wooden sign that's built to last and designed to stand out, you've come to the right place. Handmade in London. Naturally yours.
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